Authors: Raissa Fabregas, Michael Kremer, Matthew Lowes, Robert On & Giulia Zane
Mobile phone-based informational programs are extensively utilized globally, yet there remains limited consensus regarding their effectiveness in influencing behavior. Causal evidence is presented on the impacts of six agricultural information programs disseminated via text messages in Kenya and Rwanda. These programs, which shared comparable objectives, were executed by three distinct organizations and exhibited variations in content, design, and target audience.
Published by the National Bureau of Economic Research