Developments in digital technologies have greatly transformed the landscape of advertising around the world. The technical possibilities and low costs of collection and processing of consumer data have led to the domination of the landscape by digital data-driven advertising (e.g., personalized advertising, social media advertising, computational advertising, programmatic advertising, artificial intelligence (AI)-powered advertising).
"Academic Publishing in Media and Communication Studies in the Digital Age: Overcoming Structural Barriers to Integrate Global South Scholarship"
The internationalization of research in the Media and Communication field offers great potential but faces significant challenges in including scholars...